Twitter vs Facebook and blog stats
This blog got the biggest number of hits over the last 30 days on 21 February, when I re-announced an old post on Home Schooling and Bigotry on both Facebook and Twitter.
I just checked the blog stats for that day, and the home schooling post was the most popular. It was interesting, though, that 45 visitors were referred from Facebook, and only 2 from Twitter.
I’m not a great one for stats, and don’t often look at them, though I have noticed that since I moved this blog from Blogger to WordPress the number of visitors dropped drastically and still hasn’t recovered. I moved it because the Blogger editor became more difficult to use.
But another blog I read, A Pilgrim in Narnia, had an article on blogging stats, and so I thought I’d take a closer look at them. And it seems that that blog, too, gets far more hits from Facebook than from Twitter.
Perhaps as a result of this, Twitter has started trying to imitate the Facebook way of doing things, and I suspect that that will cause them to lose a lot more ground a lot more quickly. Instead of doing what Twitter did well, the people at Twitter are trying to do what Facebook does, and doing it badly.
To start with, Twitter was a quick and concise way of sharing information, if necessary with links to where one could get more detail (so great for announcing blog posts). The 140 character limit ensured that. But then they added pictures, which made nonsense of the 140-character limit. Now, like Facebook, they are deciding what to show people, which means that big organisations get more exposure than individuals, and eventually the individuals will leave Twitter to the big organisations to tweet to each other.
There were other tools that enabled one to fine related material on blogs, but they’ve all killed themselves off, perhaps by trying, like Twitter, to emulate the Facebook model instead of doing something useful and unique. There were Technorati and BlogCatalog, which killed themselves off in that way.
So statistically, at any rate, Facebook seems to be one of the best ways of announcing blog posts at the moment