How NOT to sell something to someone of my generation
About ten years ago a woman phoned me, and gabbled something so quickly that I couldn’t hear it. I asked her to repeat it, but still could barely hear what she was saying. Eventually I managed to gather that they were doing a health survey in our area, and wanted to know if I’d be willing to answer some questions. I said sure, as a public-spirited citizen, I’d be willing to help with a survey.
A little later the guy who was doing the “health survey” came, and turned out to be a snake oil salesman.
He started wittering on about us not getting enough oxygen because of pollution, and so we needed to replace it with ozone. I tried to recall chemistry lessons from high school, and was sure that ozone was O3 and oxygen was O2, so supplementing oxygen with ozone was a bit like supplementing diamonds with pencil lead. Also, I seemed to remember that ozone was poisonous.
I was getting bored and restless, and wished he’d get on with it, do his survey, and leave. I didn’t want a long and extremely boring lecture about dubious chemical processes.
He went on about ozone therapy, and I could hardly wait for him to leave so I could check Wikipedia for the properties of ozone. Eventually I asked him to get on with it, and tell me what he was selling and how much it was. So he showed a sort of vacuum cleaner contraption and a bathmat, which he said cost R10000. I said there was no way I had that kind of money, and then he said “Do you have a credit card?” and said if I bought it with that I could pay it off over three years at R360 a month, and what could I buy with R360. I said I could fill my car with petrol, and he said “How far will that get you?”
And then I said I was tired of his bullshit and had a lot to do, so I said there was no way I would buy it because I did not have that kind of money and anyway I wasn’t convinced of the benefits, and so he was wasting his time and mine. He packed up his gadgets with a bad grace and left.
He made no effort to hide his annoyance, but he had come to see me under false pretences, and tried to sell me something I didn’t need and couldn’t afford and tried very hard to persuade me to use a credit card to buy it when the price was more than double my monthly pension.
So I think The Oatmeal hits the nail exactly on the head with this.
I may be an old fogey, but I really detest buzzwords like “marketing” “brands”, and “entrepreneurship”, and I’m not really interested in “monetising” my blog.
If you want to sell me something, tell me upfront what it is and what it does and what it costs. Don’t come to my house under false pretences, bore me and waste my time with bullshit lectures, and only then tell me what you’re selling.