Notes from underground

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Archive for the tag “maverick”

Nauseating words

I’ve occasionally read articles about words that people hate. Apparently one of the most disliked words in the English language is “moist”.

But this article reminded me of two of my least favourite words — 2 New ‘Harry Potter’ Books Are Coming This October:

Harry Potter fans have yet another reason to celebrate the 20th anniversary of the iconic wizarding franchise: They’re getting two new books this October.

For me two of the most nauseating words are “franchise” and “brands”, but “iconic” comes a pretty close third.

Harry Potter is a fictional character in a series of books. Why call him a “franchise”? Why are so many sports teams called “franchises” nowadays. These words do have proper uses. I have no objection to referring to a fast-food joint like KFC as a “franchise” where it means that they have been licensed to use the KFC brand and logos even though they are independently owned. But call it a franchise when referring to their business model;, not to the stuff they sell (ground up chicken beaks and gizzards called “nuggets”).

But how many authors have been licensed to write Harry Potter books? How many sports teams around the world (or even the UK) have been licensed to call themselves “Manchester United” or “Norwich City”? As far as I know, one and one only in each instance. That doesn’t make them a franchise, or anything remotely like it.

And all this talk about “brands” — are you interested in “brands”? Yes, I’ve seen online questionnaires that ask that. Should I say yes, I’m interested in brands. I really do prefer KFC to Ford, for example. Fried chicken gets me from A to B so much faster than a motor car, Dettol plays much better cricket than the Titans.

But perhaps I’m alone in this. “Brands”, “franchise” and “iconic” don’t seem to have made these lists, no matter how high they are on mine “Moist” And 28 Other Gross-Sounding English Words That Everyone Hates | Thought Catalog, and 11 Gross-Sounding Words Everyone Hates To Hear, According To Science.

The SAfm radio station has a Sunday morning programme on media, and “brands” feature pretty prominently in it.

Samuel Maverick

It all makes me rather sympathetic to Samuel Maverick, whose name entered the English language because he never branded his cattle. Unbranded cattle that did not belong in the herd were called “mavericks”. Later it came to be applied to people who didn’t follow the herd, like politicians who didn’t toe (or nowadays “tow”) the party line. Like Makhosi Khoza. I suppose that’s why I like to read the Daily Maverick. And why I would like to see Makhosi Khoza as our next president.

So the more talk I hear of “brands”, the more I think of Samuel Maverick. No matter what else he did, he made an important and much-needed contribution to the English language.

Will the real maverick please stand up

American political terminology is sometimes lost in translation, and perhaps sometimes lost even in American English.

New York City News Service: Mavericks Lost in Translation:

Both Senator McCain and Governor Palin also routinely describe themselves as mavericks – a term said to have originated from 19th Century Texas statesman Samuel Augustus Maverick, who refused to brand his cattle.

Katz defined maverick as “a quintessentially made-in-America word for someone who often goes his own way.”

But John McCain and Sarah Palin still seem, to most observers, to be branded Republican, unlike Colin Powell, the true maverick, who felt free to follow a different herd. And after being forced to destroy his own reputation by lying publicly for the party cause, who can blame him?

Colin Powell – The Real Republican Maverick : Clips & Comment:

What did Secretary of State Gen. Colin Powell do when Dick Cheney and George Tenet fed him bad information and sent him to the United Nations a la Adlai Stevenson? He waited an appropriate amount of time because he’s a gentleman, he packed up Dick Armitage, and left the Administration that stabbed him in the back and left him out there hanging. Now that was Mavericky. Not relying on the broken down Republican Party, Powell took his own counsel this weekend and endorsed Barack Obama for president.

Someone in the alt.usage.english newsgroup remarked that terms like “maverick” and “renegade” seemed to have favourable connotations in the USA, at least among some sections of the population, whereas in other parts of the world they were viewed more negatively, with their implications of disloyalty.

It also casts more doubt on the research findings of Jonathan Haidt, who said that conservatives placed more value on loyalty as a moral value than liberals do (see Notes from underground: The moral high ground — or is it?), because it seems that in the US it is people who like to portray themselves as conservative who have a positive view of terms like “maverick” and “renegade”, where the former means someone with no particular loyalty, and the latter means a turncoat — someone who is positively disloyal.

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