PR firms: igniting the fires of ethnic hatred
The public relations firm of Bell Pottinger have just apologised for fanning the flames of racial hatred in South Africa, for money. Bell Pottinger’s full, unequivocal, absolute apology for selling Gupta lies – BizNews.com:
LONDON — Here’s a very big win for the good guys. The £100 000 a month London agency which promoted the Gupta agenda in South Africa – including instigating a threat to use the UK courts to close down Biznews – has suddenly seen the error of its ways. After steadfastly denying any wrongdoing by his company and claiming its clients were innocent victims, Bell Pottinger’s owner and CEO James Henderson today issued a grovelling apology: “full, unequivocal and absolute” to quote from the statement. News like this takes time to digest. Nice. But given the damage this firm’s dark media arts has created in South Africa, and the personal attacks and despicable social media deeds conducted under its instruction, I’m pretty sure this doesn’t close matter. But perhaps, to paraphrase Churchill, it is the end of the beginning. – Alec Hogg
That’s all very well. It’s fine for the arsonist to apologise for starting the fire, but the flames are still burning, and the apology does not put them out.
This is also not the first time that a PR firm has made a handsome profit from fanning the flames of ethnic hatred, and it probably won’t be the last. But to my knowledge it is the first time that a PR firm has apologised for its role in this.
The secret to PR spin is not to tell absolute lies, but to put a spin on the truth.
To put it crudely, what Bell Pottinger were paid to do was to bring about “radical economic transformation” in South Africa by promoting the replacement of White Monopoly Capital by Indian Monopoly Capital (the latter represented by the Gupta family).
Some might think that “radical economic transformation” should begin by questioning the role of monopoly capital in the economy, regardless of the race, ethnicity or nationality of the capitalists. The truth that is at the basis of the spin is that historically there has been white monopoly capital in South Africa, and part of the “white privilege” narrative is that it has had sufficient clout to fight back and wrest a public apology from Bell Pottinger.
Those who don’t have that kind of clout aren’t so lucky.
I’ve yet to see an apology from the firm of Ruder Finn for their role in fanning the flames of ethnic hatred that led to the Wars of the Yugoslav Succession, for example. Ruder Finn’s work for Croatia – SourceWatch:
On 12 August 1991, the Croatian government hired the American public relations firm Ruder Finn Global Public Affairs to “develop and carry out strategies and tactics for communication with members of the U.S. House of Representatives and the Senate as well as with officials of the U.S. government including the State Department, the National Security Council and other relevant agencies and departments of the U.S. government as well as with American and international news media”. On 12 November 1991, Ruder Finn’s contract was renewed to include lobbying in relation to diplomatic recognition, sanctions, and embargoes, as well as briefings for officials of the first Bush administration and preparation of special background material, press releases, both reactive and proactive articles and letters to the editors to appear in major newspapers, briefings for journalists, columnists, and commentators. In January and February 1992, Ruder Finn organized trips to Croatia for U.S. Congressmen. The United States recognized Croatia as an independent state on 7 April 1992.
Truth is the first casualty in PR offensive | The Independent:
The Ruder Finn strategy has been to build a congressional and Senate coalition in the US in support of Croatia. The strategy has included mobilising the 2.5 million Croats in the US to lobby their own representatives in Congress.
Central to all this activity was equating the Serbian forces with Communism and the Croats with Western freedom and democracy.
In October 1992, Ruder Finn took up the job of public relations for the ethnic Albanian separatists in the Serbian province of Kosovo.
Bell Pottinger’s work in South Africa hasn’t yet led to death and destruction on that scale, but the story isn’t over yet, and the flames fanned by Bell Pottinger are still burning.