Notes from underground

يارب يسوع المسيح ابن اللّه الحيّ إرحمني أنا الخاطئ

Archive for the tag “profiles”

Google+ and Blogger profiles

Google are asking people who use Blogger to merge their Blogger profile with their Google+ one. I think this is a bad idea, and am resisting it as long as possible.

The Google+ profile is inferior to the Blogger one. In the blogger profile, you can click on “Interests” to find other people interested in the same things. So I clicked on “missiology” as an interest, and found a lot of interesting blogs. That doesn’t work with Google+ profiles.

Also, when I go to blogs that have switched to the Google+ profile, the commenting system is linked to Google+ and I find that I cannot type any comments in the comment box. Perhaps it’s just me, in which case I’ll have to develop a conspiracy theory that Google have developed a bug to target me personally.

Last time they seriously messed up Blogger (by crippling the editor) I moved this blog from Blogspot to WordPress. I still have one remaining Blogger blog, my genealogy one, but if they mess with it any more I’ll probably abandon that one too.

Does Facebook’s targeted advertising work?

We are told that Facebook uses our profile information to show us ads that are most likely to be interesting to us. How Facebook Ads Work – Social Ads Tool:

You are what you Like

Facebook Ads are targeted according to your Facebook Profile information: Your age, location, education, relationship status, interests like favorite movies, music and much more are available to advertisers that can access to aggregate data and reach the right audience for their ads.

Depending on their goals and the product that they are advertising, advertisers can set a targeting filter to select which group of people will see their ad. This makes it possible to focus on or target the people most likely to be interested in the product, amongst the 500 million worldwide Facebook users.

Having read that in several places, I expected that the ads that I saw on Facebook might, just possibly, be suited to the kind of demographic group I’m in. But this is what showed up…

Scuba diving, at my age? Living inland?

Shy women? I’m married.

Little black bottle coloured green? What’s to like?

Looking for a partner? If I were single or divorced and 25 years younger, I might be, but given who I am, this is way off target.

The BBC recently decided to see how effective this was: BBC Finds Badly Targeted Facebook Ads Don’t Work. No Kidding. | TechCrunch:

the BBC tested out Facebook advertising by running a campaign for the Facebook page of a fictitious small business called VirtualBagel. The investigation was headlined “Facebook ‘likes’ and adverts’ value doubted”. During the week over 3,000 people Liked the ads even though the company doesn’t exist and simply shows you a picture of a bagel. The ‘investigation’ is partly a reminder that Facebook still has issues with fake profiles and Astroturfing, but is also a simple re-stating of the fact that you get what you pay for and if you put up a dumb ad targeted too widely you’ll waste your money.

And there are all those advertisers who ask you to “like” their ads or their produces. Perhaps that means you will see more of their ads, but even more important is that “like” means “Please send me spam”.

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