Yesterday Twitter said it was going to send me more “relevant” stuff, and said I could go to me “Settings” page and change it, but without much explanation.
I looked at the settings and clicked on “Disable All”, and got warned that I would be seeing less “relevant” tweets and ads. They also claimed that enabling it would give me “more control” over what I saw on Twitter — a bit disingenuous, that, because as far as I can see, it gives me less control, and completes Twitter’s exodus from the social media fold; it has now become an antisocial medium, because enabling those options means that they get to choose what they will show you.
In the old Twitter, you could choose who to follow and who not to follow. If you followed someone, you would see their tweets, and if you unfollowed them you would no longer see their tweets. That’s maximum control in your hands, and that is the essence of social media — interacting with other people.
The new Twitter, however, limits social interaction. You become an isolated individual, and they feed you what they want you to see, based on what web sites you visit, and other things that indicate your preferences. That means that Twitter becomes a kind of narcissistic ego trip, reinforcing your prejudices, isolating you from people who think differently from you, and thus reinforcing the trend for the Internet to lose whatever potential it had for being a global village, and isolating you in a kind of cyber-ghetto where you never have to move out of your comfort zone.
It also makes it rather pointless to post stuff on Twitter, because you can’t assume that your followers will be able to see it. Twitter might not find it “relevant” enough for them. It might be outside their comfort zone. So if you interact on Twitter, you’ll end up talking to yourself. And Twitter will then have completed the transition from a social medium to an antisocial medium, isolating us in little cocoons. You’ve heard of the “nanny state”, welcome to the Nanny Internet..
As it is, when I go to Twitter, I see if there are any notifications. If there are, I read my Twitter feed, but if there are not, I don’t bother, and go to another site, and look for stuff that I find relevant, and not stuff that Twitter has chosen for me. Because if there are no notifications, it means that no one has been reading anything I’ve posted, so why bother?
Now comes the test: if my tweet announcing this post gets at least 10 retweets on Twitter (that’s 0,86% of my Twitter followers), I’ll know that there’s still life on Twitter, and that there’s still some hope for it as a social medium. And if it gets no retweets, then the zombie apocalypse has already overtaken us, because Twitter will have turned us all into zombies.