Over the years there have been several calls to boycott Nestlé, the Switzerland-based food firm, which was originally known for producing chocolate, but has since branched out, more controversially, into baby food, bottled water, instant coffee and a few other things.
The latest boycott call, however, arises not from their products, but from their advertising and packaging — Orthodox Leaders Call for Boycott of Lidl, Nestle for Airbrushing Out Christian Symbols on Products:
Leaders of the Greek Orthodox Church are asking worshipers to boycott Lidl and Nestlé, which removed Christian symbols from their food packaging in an attempt to be “religiously neutral.”
Earlier this month, shoppers noticed that the German supermarket chain Lidl had used photo editing software to remove crosses on top of an iconic Greek church on its food packaging. Swiss food giant Nestlé and the local dairy producer Mevgal have also removed religious imagery from their Greek yogurts.
In response, the Orthodox Church in Athens is urging its members through sermons and on the internet to boycott Lidl, Nestlé and Mevgal, according to The Sunday Times, whom a spokesperson of the Church told the issue will be raised at a special synodical meeting next month.
In this, they seem to be trying to go out of their way to be offensive. The cosmetics firm Dove recently stirred up controversy by racially offensive ads. Now these firms, or at least two of them, are being religiously offensive. Perhaps Lidl didn’t intend their packaging to be offensive, but it was only after it had stirred up controversy that Mevgal and Nestlé introduced theirs as well.
No one is compelling these firms to put pictures of churches on their packaging. If they don’t like churches and what they stand for, then they could quite easily show pictures of something else. There are plenty of picturesque sights in Greece other than churches.
Some, especially those in the secular West, might wonder what all the fuss is about. It is easy for such people to forget that in the 20th century just about every country in Europe with a majority (or substantial minority) of Orthodox Christians was under communist rule until the 1990s. For people who remember that, and especially those who lived through it, removing crosses from churches is a bit like putting up a Whites Only sign in post-1994 South Africa. People will get offended, because they recall that the Bolsheviks removed the crosses from churches (and in some cases replaced them with red stars). Removal of the crosses thus has a flavour of arrogant bullying authoritarianism.
For the Bolsheviks in Russia there was a kind of standard procedure. First they would knock the crosses off, then the bells, and then they would urge (sometimes forcibly) the members of the congregation to chop up the ikons for firewood. Then they would convert the buildings to stables, warehouses, flats etc. Of course they themselves didn’t see it as oppression — in their minds they were liberating the peasants from superstition, but the peasants themselves didn’t see it as any kind of liberation, just as oppression worse than the Tsar’s.
When I visited Russia in 1995 many temples had only recently been handed back to the Church by the government, and most of them were in poor condition, needing extensive repairs. But almost invariably the first step in repairing them was the replacement of the cross on the highest dome. There could be cheap paper ikons stuck up with sticky tape; the paint could be peeling and the plaster crumbling; worshippers could be making their way across an unsurfaced floor all over steel reinforcing and electrical conduits, but at the top of the highest dome was a golden cross. Restoring it was a priority. Crosses were the first things the Bolsheviks broke down, and were the first things that the Christians replaced. For Orthodox Christians, removing crosses from temples is not trivial.
Today many countries in Europe are no longer under Bolshevik rule, but in the Middle East many Christians in countries with Islamist governments are not allowed to display crosses on their churches, and when commercial firms start displaying the same oppressive attitude, yes, it is offensive. And in the post-Cold War world it can also look like a bit of in-your-face Clash of Civilizations oneupmanship.
As one Greek bishop said:
Imagine the same thing happening in Russia, with products parcelled and plastered with pictures of Moscow’s gold domes, only without their crosses. They [the companies] would be paying each and every person there millions in damages. But here, they have not only stolen us of our voice … but they know that the cost of damage caused in this small country will be small.
So you can add this to the reasons for boycotting Nestlé. At least one Christian blogger I know displays this logo, and perhaps others should start doing so too. Here is a reminder of some of the other reasons for boycotting: 5 shocking scandals that prove it’s time to boycott Nestlé | The Daily Dot:
The company’s abuse of California’s resources is reason enough to be angry at Nestlé, but it’s just the tip of the iceberg for a firm with decades of controversy behind it. It’s been the target of multiple boycotts and protests, Twitter campaigns against the company, making it an almost irresistible target for ire among Californians angry about water bottling practices in the state.